If you are a home-based travel agent selling Sicily, you will no doubt find this interview of interest.
To summarize, the Sicilian travel industry has the following problems: fragmentation of the tourist offer; lack of any consistent marketing strategy to promote the local territory; low knowledge and use of new technologies; no benchmark actions to set prices for the tourist offer to compete within the Mediterranean area; no entrapenaurial [sic] initiative; and little governmental support.

Sounds bad, and yet . . . This tells me that a creative travel agent can fill the void left by the "official" Sicilian tourism infrastructure.

I haven't been to Sicily yet (it's high on my must-see list), but everyone I know who has spent any time there says it's one of the most beautiful spots in the Mediterranean. That's a message that needs to be communicated. And the Internet is the perfect vehicle. Provide the information. Get the booking. It's the new mopdel for selling travel on the Internet.