We're in the wonder business, not the travel business. We want to expose people to nature, we want to expose poeple to culture, we want to expose people to history, and we want to engage people in good conversation.

Those words of wisdom come from travel industry giant Sven-Olaf Lindblad, founder of Special Expeditions.

You can watch National Geographic Traveler's interview with Lindblad here. It's about 14 minutes long and worth the watch. There's a lot more take-home information there.