Internet Marketing

The best specialist blogs on Hotel Internet Marketing and Web Strategy.

Hotel eMarketer

The Hotel eMarketer Vision: To be the foremost playground for inspiration, knowledge and collaboration for digital hospitality marketers! HoteleMarketer.com was created to be a platform for sharing of knowledge, best practices, case studies, resources, thoughts, ideas, research and stories from the world of hotel internet marketing and the world of digital media, as used by the hotel, hospitality and travel industry.

Review of Google Think Travel 2012 Middle East - Tue, 31 Jan 2012
The Google team hosted it’s first ever “Think Travel” event here in the Middle East today at the Lebanon Island (World Islands) in Dubai. A well-chosen, buzz-worthy venue, no doubt…most attendees were equally keen about ...

A Nifty Crowdsourced Apple iPhone App for Swiss Hotel School Students - Fri, 04 Feb 2011
Kudos to IMI for continuing to innovate and push the boundaries. A great story shared by dear friend and fellow tech enthusiast, Lukas Ritzel. For the past few months some 80 international students of more ...

Future of Display Advertising – Is the Hotel Industry Ready? - Fri, 01 Oct 2010
Google recently presented their vision for how display advertising is likely to evolve by 2015…these seven predictions are something all marketers worth their salt absolutely MUST be informed and aware about. To summarize, here are the ...

Understanding Why Hotels Rank Worst For Data Security And What To Do About It - Wed, 25 Aug 2010
The hospitality industry shares many of the same data security vulnerabilities as the retail industry — accepting and storing cardholder information and personal information collected through participation in loyalty and rewards programs — yet lags ...

Interview – Expedia’s Alex Gisbert on the recent Partnership with Yahoo! in Europe - Tue, 24 Aug 2010
An email Q & A with Expedia’s Alex Gisbert – We talk to Alex about the recent announcement about the Yahoo! – Expedia partnership that introduces Expedia’s travel booking & packaging engine on Yahoo! sites ...

Hotel Social Media Articles and the Diffusion of Innovation - Sun, 22 Aug 2010
It’s interesting to see how the buzz around social media and related developments has gradually grown over the past two years in the hotel industry. In 2008 social media was still considered a fad and ...

Case Studies and ROI – TripAdvisor Business Listings - Tue, 27 Jul 2010
A recent blog post and case study shared by Mirai, on TripAdvisor’s Business Listings option introduced earlier this year. Many hotels have jumped onboard and many others have held off till better information is available ...

Rethinking Hotel Guest Satisfaction and Hotel Website Analytics - Fri, 02 Jul 2010
I want to share two very simple but powerful ideas that could radically transform the way the hotel industry utilizes measures like the hotel guest satisfaction index, web analytics, etc. 1. Taking ‘measurement’ beyond just ...

Web 3.0 – The Sensory Web - Sun, 27 Jun 2010
Here’s a great presentation by a good friend (and extraordinary hotel educator), Lukas Ritzel. Lukas presented on the topic of the sensory web (Web 3.0) at the second ever TEDx event in Switzerland (Zug – ...

The link between Facebook, Organ Donation and Boiling Frogs - Sat, 22 May 2010
Now that I have your attention with my intriguing post title, allow me to explain just what I mean… and boiling frogs and organ donation do indeed feature in this little blog post! All the recent ...