Internet Marketing
The best specialist blogs on Hotel Internet Marketing and Web Strategy.
Hotel eMarketer
The Hotel eMarketer Vision: To be the foremost playground for inspiration, knowledge and collaboration for digital hospitality marketers! HoteleMarketer.com was created to be a platform for sharing of knowledge, best practices, case studies, resources, thoughts, ideas, research and stories from the world of hotel internet marketing and the world of digital media, as used by the hotel, hospitality and travel industry.
Hotels and Restaurants on Facebook Graph Search – First Impressions and Tips - Sun, 03 Feb 2013
Having obtained early access to the beta of Facebook Graph search (currently only available to US English users), I immediately (of course) dived right in to see if I could replicate the funniest Facebook Graph searches that have been making their rounds on the web. While the feature certainly didn’t disappoint, it was also time […]
6 Hotel Social Media Marketing Predictions for 2013 - Wed, 02 Jan 2013
As hotel operators and marketers face another fresh, promising new year ahead, many are watching the social media space closely to gauge the level of time, expertise and financial investment that will be required to make it all worthwhile. Having observed the space keenly so far, here are 6 quick (personal) social media predictions for […]
Commission Free Hotel Bookings with Treovi – Exclusive Interview with the Founders - Sat, 11 Aug 2012
An exclusive Hotelemarketer.com interview with Michal Wrobel, one of the co-founders of Treovi, a recently launched hotel distribution initiative that is causing industry buzz with a unique value proposition for hoteliers…an end to OTA commissions! [JJ] Treovi has been actively driving buzz in the industry with its promise to eliminate OTA booking fees…can you tell […]
The Hotels vs OTA Paid Search War – Get Your Defensive Strategy Right - Sat, 04 Aug 2012
Here’s another great guest post by the team at Mirai Espana, this time by Pablo Delgado and César López. This post examines how 3rd Party Retailers / OTAs capture business intended directly for hotels…and how to approach / fix the problem. Also evaluated is the value OTAs CAN add, i.e. via generic and destination level […]
10 Things I Hate About Hotel Websites – Infographic - Tue, 22 May 2012
Here’s a cheeky look at what’s wrong with so many hotel websites out there…most of these issues are elementary and fixable…all that’s required is some forethought and keeping users top-of-mind. Click here to open the infographic in full size (to download, right-click on the link and use Save As) Leave a comment and let us […]
Pinterest for Hoteliers – A Guide to Pinterest for Hotels, Resorts and Restaurants - Tue, 28 Feb 2012
Pinterest has been all the rage recently, with various news sites and brands sitting up and taking notice. Pinterest.com isn’t new, though…it was (Beta) launched in 2010 and rose to fame in 2011 when it was declared one of the 50 best websites of the year by TIME magazine. By the end of last year, […]
TripAdvisor Advertising – CPC Case Study and ROI - Tue, 21 Feb 2012
A great guest post by Piotr Majdan from Mirai Espana, that takes a deeper look at the performance of TripAdvisor PPC (not to be confused with Business LIstings) activity. Piotr had also published a case study on the ROI of TripAdvisor Business Listings as while back. These conclusions were derived by Mirai after investing €27,000 with […]
The curse of too much choice - Mon, 20 Feb 2012
A great TED talks video by Sheena Iyengar that talks about the perils of too much choice. To quote from the video blurb: We all want customized experiences and products — but when faced with 700 options, consumers freeze up. With fascinating new research, Sheena Iyengar demonstrates how businesses (and others) can improve the experience […]
Are we over-complicating the issue of Privacy? - Sun, 19 Feb 2012
This recent article on Forbes has sparked a fair bit of interest and controversy – “How Target Figured Out A Teen Girl Was Pregnant Before Her Father Did“. Essentially the piece is about how Target uses clever data mining techniques to discover (and sometimes predict) user behaviour and circumstance (as evidenced by the aforementioned case where they […]
What Digital Marketers Really Do - Wed, 15 Feb 2012
In the tradition of the most recent meme to hit the Interweb “What People Think I Do / What I Really Do” here’s a low-down on What Digital Marketers really do…enjoy. Never heard of the meme? “What People Think I Do / What I Really Do” is a series of images / pictures illustrating a variety […]
